While waiting in line at Sqirl in Los Angeles, one of the country’s hottest places for avocado toast (the au courant dish is a brown rice plate with sorrel pesto, salsa verde and poached egg), many have noticed that the neighborhood around it is changing.
“It’s the last hurrah of affordable pockets of Silver Lake,” says Coly Den Haan, owner of Virgil Village wine shop Vinovore. Technically sandwiched between East Hollywood and Silver Lake in central Los Angeles, Virgil Village has decades-deep Latino and Asian roots, and is marked by Craftsman-style California bungalows and 1920s apartment buildings.
Over the past few years, it has begun to attract young families, millennials and New York transplants with its influx of accomplished chefs, female-run small businesses and even a cereal shop. And stay tuned for the hood’s coming attractions: the high-end bar supply shop Barkeeper, elevated bakery The Butter Bake Shoppe and a sprinkling of art galleries. Here are a few of the innovative eateries and small businesses that are breathing new life into Virgil Village.