4. Try influencer marketing for your business
Enlist the help of someone with credibility and widespread recognition among your target audience through influencer marketing. You may not land a major celebrity endorsement at first, but you can create a beneficial business relationship with someone who adds value to your enterprise.
Where can you find the right influencers? Search social media for people who are respected in your industry and have a big social following. Pick a person whose image and reach most resonate with your marketing goals and ideal client, then see if they'd be interested in working with you. You can also explore popular bloggers, prolific authors and thought leaders. If they're willing to promote your business or product, it could mean a major boost for your brand awareness.
Pro tip: Don’t forget the disclosures that are needed if you do engage an influencer. It must be clear in your posts and the influencer’s post that he/she is paid by you and that it is a paid promotion