A small company’s community can be the lifeblood of its business, but for that to happen, connecting with locals has to go deeper than peppering houses with flyers. Often, the most successful enterprises are those that contribute to the area in tangible and intangible ways.
After all, when small business owners live and work in a community, and hire people from the community, it makes a big difference to the state of the neighborhood overall. Other ways of giving back, from providing sponsorship for the little league to supporting the school band with new uniforms, can ultimately benefit business revenue too. Read on for pointers from some seasoned pros.