For a view into the human theater of the economy, look no further than a small business.
These independent enterprises build close relationships with their customers. They create jobs and innovate. They become community commons.
Small businesses today face major challenges that test their ingenuity. Economic headwinds have forced many to close, while others have had to reimagine their path to success. Harnessing the power of community is a crucial way forward. That’s why Citi is a proud to celebrate small businesses and rally customers, partners and resources to help them meet this moment head-on.