But even its most devoted attendees may not know the history of Taste of Tennis and the two enterprising women who made it possible. Two decades ago, Judi and Penny Lerner — a mother-and-daughter team and co-founders of AYS Sports Marketing — organized the inaugural event. It was one of the first original productions of their then-budding business. The August 2019 installment in New York, marks the 20th anniversary of Taste of Tennis.
“We started this company together in 1996,” Judi Lerner says proudly. “Taste of Tennis is a total family affair,” she adds. “Penny and I are so proud of that.”
Through their company and its marquee event, the Lerners have been a force for positive growth in tennis and in the culinary space. One of the most important legacies of AYS — and, likewise, of Taste of Tennis — has been its commitment to fostering female leadership within its ranks and to help elevate female tennis players and chefs.
“These women are movers and shakers,” says Penny Lerner, “and we want to be able to capture their dream and showcase them.”