Laurie Ulster hopped on her first Citi Bike three years ago, and she hasn’t stopped pedaling since.
The 52-year-old television producer from Pelham, NY started riding in the summer for work when the weather was nice. “I thought I’d have to give it up in the winter, but I never did. The only time I don’t ride is if it’s raining, extremely windy or the streets are slushy,” says Ulster.
Ulster, who attended New York University, uses her morning bike ride as an opportunity to cruise by her old college haunts. “I found the perfect route,” she says. “I get this beautiful ride past my old dorm and around the park where we used to hang out. It’s very nostalgic.”
Citibank sponsored the Citi Bike program, which is now operated by Motivate, in May 2013. It launched with 5,000 memberships that sold out in 30 hours. Since then, it’s experienced incredible growth and success, and today it is the most used bike share system in North America.
That could be because Americans continue to lean toward an economy of sharing. But it’s also because as New Yorkers see riders every day on the ubiquitous blue Citi Bikes, they realize that there’s a greener transportation alternative. Riding a Citi Bike is fun, it’s healthy and it’s a quick way to get around.